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With the digital marketing revolution in full swing, corporate leaders and their employees are being encouraged to do more than just learn to use facebook or Twitter. They must also integrate these communication tools into how they think, if they wish to remain relevant among younger generations of leaders and workers who have never experienced a day without Internet connectivity.

At the Morris County Hispanic American Chamber of Commerce, the senior management team has had a succession plan in place since the first day they opened their doors for business. Call it foresight or exceptional management skills, they acted in a manner that exemplifies classic Hispanic family values where their young prospective candidates were encouraged to work together to grow the Chamber alongside their parents and close colleagues. Their fondest memories have been working side-by-side at membership drives, networking events, and educational classes. What stood out most were the many friendships they gained along the way.

“My daughter spent countless hours by my side designing flyers, labeling and sealing envelopes, coordinating with caters, attending board meetings, and so much more,” explains Esperanza Porras-Field, the current President & CEO of the Morris County American Hispanic Chamber of Commerce. “My co-workers sons and daughters grew up together and are being groomed to take over our positions. They are exceptional candidates since they have known each other since they were kids and our business from the ground up.”

The Chamber’s initiative to plan their succession for the next 30 years was commemorated at an awards event in Parsippany, New Jersey on the evening of January 27, 2011, where three senior founders were honored by one of their own. “Our example of management succession will serve our members well and potentially provide management teams elsewhere with further insights on viable succession strategies,” noted Jose Nido, a member of the Chamber’s Board of Advisors and a Procurement Officer for Wyndham Worldwide. “Management succession is a major issue, a direct consequence from the 78 million retiring baby-boomers.”

About Morris County American Hispanic Chamber of Commerce
MCHACC is a not-for-profit organization that services the growing needs of US Hispanic-American businesses and residential communities of Morris County and their adjacent areas. The Chamber’s goal is to help Hispanics businesses successfully integrate with the greater business community. These initiatives include educating and mentoring Hispanic business leaders, building coalitions among local, state, and national Hispanic organizations, and providing technical assistance.

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