With the digital marketing revolution in full swing, corporate leaders and their employees are being encouraged to do more than just learn to use facebook or Twitter. They must also integrate these communication tools into how they think, if they wish to remain relevant among younger generations of leaders and workers who have never experienced a day without Internet connectivity.

At the Morris County Hispanic American Chamber of Commerce, the senior management team has had a succession plan in place since the first day they opened their doors for business. Call it foresight or exceptional management skills, they acted in a manner that exemplifies classic Hispanic family values where their young prospective candidates were encouraged to work together to grow the Chamber alongside their parents and close colleagues. Their fondest memories have been working side-by-side at membership drives, networking events, and educational classes. What stood out most were the many friendships they gained along the way.

The Chamber’s initiative to plan their succession for the next 30 years was commemorated at an awards event in Parsippany, New Jersey on the evening of January 27, 2011, where three senior founders were honored by one of their own. “Our example of management succession will serve our members well and potentially provide management teams elsewhere with further insights on viable succession strategies,” noted Jose Nido, a former member of the Chamber’s Board of Advisors and a Procurement Officer for Wyndham Worldwide. “Management succession is a major issue, a direct consequence from the 78 million retiring baby-boomers.”